Privacy policy
Last updated: November 2025
Introduction
Drift Films ("we", "our", "us") is committed to protecting your privacy. This privacy policy explains how we collect, use, and protect your personal information when you use our website and services.
Information we collect
Information you provide
When you contact us through our website, we collect:
- Your name
- Email address
- Phone number (if provided)
- Project details and any other information you choose to share
Automatically collected information
We use Google Analytics to understand how visitors use our website. This service collects:
- IP address (anonymised)
- Browser type and version
- Pages visited and time spent on pages
- Referring website
- Device and operating system information
How we use your information
We use the information we collect to:
- Respond to your enquiries and provide quotes
- Deliver our drone filming services
- Improve our website and services
- Analyse website usage through Google Analytics
- Comply with legal obligations
Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies to help us analyse how users interact with our website.
The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google. Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services relating to website activity and internet usage.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Cookies
Our website uses cookies to improve your browsing experience and for analytics purposes. Cookies are small text files stored on your device. You can control cookies through your browser settings, though disabling cookies may affect website functionality.
Data sharing and disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information with:
- Service providers who help us operate our website (e.g., hosting providers)
- Google Analytics for website analytics
- Law enforcement or regulatory authorities when required by law
Data retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this privacy policy, unless a longer retention period is required by law.
- Contact form submissions: Retained for up to 2 years or until the enquiry is resolved
- Analytics data: Retained according to Google Analytics retention settings (typically 26 months)
Your rights
Under UK data protection law (UK GDPR), you have the right to:
- Access your personal data
- Rectify inaccurate personal data
- Request erasure of your personal data
- Object to processing of your personal data
- Request restriction of processing
- Data portability
- Withdraw consent at any time
To exercise any of these rights, please contact us at hello@driftfilms.co.uk.
Security
We take appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.
Third-party links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.
Children's privacy
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children.
Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.
Contact us
If you have any questions about this privacy policy or how we handle your data, please contact us:
Email: hello@driftfilms.co.uk
Website: https://driftfilms.co.uk
Data controller
The data controller responsible for your personal information is:
Drift Films
Email: hello@driftfilms.co.uk